Perry Marshall book review!Perry Marshall is the author of a book called “The Definitive Guide To Google AdWords”. First let me tell you who Perry Marshall is.
Perry Marshall is reconized as the leader & Expert Guru in the Google AdWords & Pay Per Click world.Google Adwords is Perry’s market.If you havent heard of Perry Marshall than you must be living underground or maybe you just started internet marketing?!Perry has recently sold his business that he built up with AdWords & Internet Marketing for $18m.The first book he wrote was titled “The Ultimate Guide To Google AdWords” which contains the methods he used in order to build his business to such a degree. “The Definitive Guide To Google AdWords” is the second edition he published (in conjunction with Bryan Todd) one of the most straight foward books published on AdWords, yet the most advanced methods available on the Market today.[Download Here].Perry takes classical Marketing techniques and applies them to AdWords & It Works Wonders!
Some of the things Perry discusses are:
1)How To Write Effective Ads
2)How To Test Effective Ads
3)How To Test Effective Keywords
4)Grouping Your Ads & Keywords For Max
Effectiveness
5)How To Avoid Googles Most Recent Slap.
Let me give you a quick overview of the book.
Section 1-How to get started with a new campaign & atonomy of a real life campaign.
Section 2-Perry talks about keywords & relavant keyword matching types and how to organize your ad groups.
Section 3-Here it starts getting interesting,Perry tails about ad positioning,conversion & sales,ad split testing…
Section 4-Tips,advice,tweaking campaigns…
Section 5-FAQ answers commonly asked questions
The next 2 sections are bonus sections,and in the last section Perry provided links to tools to help you with your campaign.
The ebook is 205 pages long and is availible for instant download in PDF format & is password protected.
Before I end this review I would like to make 3 points about this book.
1)The book does not only pertain to AdWords but is rather a guide to plan & execute your business plans the right way(yes,you will also learn how Google works,and how to make AdWords pro better for you etc.).
2)This book is NOT for people who have tens of millions of dollars in their advertising budget and wish to promote their brand product rather than focusing on sales
3)This is not a get rich quick book.Perry & Bryan prescribe a clear path that is needed for your business to take don’t expect to buy a couple of keywords today and get rich over night.You must apply the methods Perry tells you in the book,butif you do you’ll definitly succeed.
So should you buy the book?well one thing Perry Marshall dosent disscuss is the very basics of adwords his book the definitive guide to goolgle adwords was designedfor someone with basic knowledge of how the internet marketing system works.So whats the conclusion?My conclusion is that if you have basic marketing experience (which i think most of us have) played around with an adwords campaign (and it just didnt go) then this book is for you .If you have trouble with either your CTR,ROI, Convertions,Targeted Market,or your just not making the money you want and your willing to apply those methods I haven’t yet seen a better book than Perry’s.I know one guy who increased he’s CTR 1600% (from 0.5%-8.0%) just after reading chapter 3 in the book.Now even if your a newbie Perry offers a FREE course via email on AdWords try it and see if you like it.Good Luck On Your Campaign!!!
